Trần Trâm Customer experience (CX) management in the digital age: From data to personalized journey. 1. What is customer experience management (CX)? Customer Experience (CX) management is the process of designing, managing, and optimizing all touchpoints between customers and the business throughout ... Apr 18, 2026
Trần Trâm What is Data Storytelling? 5 Common Mistakes Businesses Make When Presenting Data What is Data Storytelling? Data Storytelling is a method that combines data, analysis, and the way information is conveyed to help readers understand the meaning of data in a specific context. Instead... Apr 17, 2026
Trần Trâm Vietnam's business data capabilities: The gap between potential and reality. Data – the new resource of the digital economy In the traditional economy, the main factors of production include capital, labor, and resources. However, in the digital age, data is increasingly seen ... Apr 15, 2026
Trần Trâm Microlearning – A new trend in skills training. What is microlearning? A new approach to learning material design. Microlearning is a learning method in which content is broken down into short units of knowledge, each focusing on a specific learnin... Apr 2, 2026
Trần Trâm 5 common mistakes businesses make when starting to adopt AI. 1. Deploying AI without suitable data Data is the most important foundation of AI systems. AI models operate by learning from data to identify patterns and trends in information. If the data is incomp... Mar 10, 2026
Trần Trâm FROM DIGITAL PLATFORMS TO PERSONALIZED LEARNING: RETUDY IN SOFT SKILLS TRAINING Innovating soft skills training in higher education is not just about choosing technological tools; the core lies in redesigning the learning environment to suit the diverse characteristics, abilities... Mar 10, 2026
Trần Trâm Model for assessing the digital transformation readiness of businesses. What is the level of readiness for digital transformation in businesses? The level of readiness for digital transformation reflects a company's preparedness in terms of strategy, data, technology, ope... Feb 25, 2026
Trần Trâm Innovating soft skills teaching and learning methods at PTIT through the application of AI and microlearning. Innovating teaching and learning methods is not only a strategic requirement in higher education but also a condition for soft skills training programs to truly impact learners. At PTIT, where student... Feb 23, 2026
Trần Trâm Vietnam in the technology game: Where mindset, data, and people determine the digital future. Senior Policy Maker Pham Minh Chinh – Prime Minister (Policy, Innovation). He asserts that innovation and digital transformation are key drivers of development. According to him, “innovation is about ... Feb 22, 2026
Trần Trâm Big Data and its role in business management. Concept of Big Data Big Data is a collection of data generated during the operations of a business and requires appropriate storage, processing, and analysis technologies to be effectively utilized. A... Feb 13, 2026
Trần Trâm Digital transformation for businesses: A comprehensive guide from strategy to implementation. What is digital transformation in business? Digital transformation in enterprises is the process of applying digital technology, data, and digital platforms to all operational activities to enhance ma... Feb 12, 2026
Trần Trâm What is IoT? IoT applications in manufacturing. What is IoT? The IoT can be simply understood as the process of attaching sensors and network-connected devices to machinery, allowing the machinery to send information about its operational status. T... Feb 10, 2026
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