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Hong Ha Trading and Import-Export Co., Ltd. is one of the leading enterprises in the field of supplying and distributing raw materials for various industries in Vietnam. With many years of operational experience, Hong Ha has established a solid reputation in the market, becoming a trusted partner for many businesses both domestically and internationally.
Hong Ha is not only a supplier of raw materials but also a strategic partner, accompanying the development of businesses. With 5 years of experience in the import-export industry, Hong Ha has built a widespread supply network, ensuring a high-quality, diverse, and stable source of raw materials for all production needs.
Make AI an indispensable part of Hong Ha
Starting the journey on August 18, 2025, the training experts from the Institute for Research on Organizations and Digital Economy were present at the office of Hong Ha. The Hong Ha side included the director and representatives from various departments who had a meeting to share their wishes for the experts to support the company. After some time of discussion, the experts also assessed the company's operations and proposed suitable training directions for the company.
The journey of Hong Ha officially begins
On August 22, 2025, the experts had a meeting and a direct conversation with the director of the Hong Ha side.
The training session helps the director gain a better understanding of the role of AI in marketing and customer service. In addition to the usual theories, the experts also personally guide Director Hong Ha in hands-on practice with popular AI applications to understand and grasp how AI works, aiming to enhance the efficiency of daily work.
AI training in human resources
Especially at Hong Ha, AI is being applied strongly in the candidate screening process, analyzing capabilities and cultural fit, which helps significantly shorten recruitment time and provides higher accuracy in selecting talent. As a result, the management team can focus more on strategic planning and long-term human resource development instead of getting caught up in repetitive administrative tasks.
In addition, experts also guide staff members (CBNV) on how to create and use AI commands effectively and optimally, thereby helping them harness the true power of this tool in their daily work.
Hong Ha and the Initial Steps in Digital Transformation
After the training sessions from the experts, both the company representatives and employees have gained a comprehensive view and a clearer understanding of the potential that AI can bring to the company.
This journey is not just about learning, but also opens up a new mindset and a new direction for digital transformation, where people and technology can accompany, create, and develop together. With that spirit, Hồng Hà is gradually transforming towards a smarter, more efficient, and more sustainable future thanks to the power of artificial intelligence.